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Care Instructions
Proper care ensures your hat remains as striking as the day it arrived!
Each hat has a standard label inside it detailing basic cleaning instructions. Below, you’ll find simple yet essential ways to preserve your hat's shape, texture, and beauty for years to come.
General Care
Handle with clean, dry hands. Oils or dirt can transfer easily to materials.
Always lift your hat by the brim, not the crown, to prevent distortion.
Avoid exposure to direct sunlight for prolonged periods when not in use, as this may cause fading.
Keep your hat away from moisture. Rain, humidity, and heat can alter shape and texture.
If your hat becomes damp, allow it to air dry naturally, resting on a flat, clean surface — never use a hairdryer or place it near a heater.
Storage
Store in a hat box or a cool, dry place away from direct light.
To maintain structure, fill the crown with acid-free tissue paper and rest the hat upside down on its crown or on a hat stand, not on its brim.
Avoid stacking hats or placing heavy objects on top of them.
For travel, consider using a structured travel hat box to protect it in transit.
Cleaning
Different materials require distinct care, to determine the material used in creating our hat, consult the inside label found inside your hat.
Felt Hats
Use a soft-bristled brush to remove dust, brushing counterclockwise with gentle strokes.
For stubborn marks, use a slightly damp cloth — never soak the material.
Wool or Fabric Hats
Spot clean only, using mild detergent and water.
Do not machine wash or tumble dry.
Shaping & Steaming
If your hat loses its shape slightly, you can restore it using light steam:
1. Hold the hat carefully above a pot of gentle steam (never boiling water).
2. Once the material softens slightly, reshape the brim or crown with your hands.
3. Allow to air dry naturally, away from direct heat or sunlight.
For major reshaping or professional cleaning, we recommend visiting a hat specialist or milliner.
Travel Tips
When packing, stuff the crown with soft clothing (like socks or scarves) and surround the hat with garments to support its shape.
Alternatively, use a hard-shell travel hat box to prevent crushing during flights or long trips.
Inspiration behind this...
We made Elation for days that don't have a plan and for laid-back weekends that stretch a little longer than expected. It's the hat that starts with morning coffee, kicks back in the afternoon sun, and ends somewhere under a city skyline. This is the hat you reach for without thinking - because it always works.
Unstructured and created out of 100% soft-touch cotton. Elation brings ultimate comfort and a fit that's ready for you right out of the box. No break-in needed. Our colour ways have been carefully selected for a vibe that's both relaxed and refined at the same time. Expect the highest quality of embroidery for just enough fashion. A polished brass buckle at the back allows for easy adjustment and the perfect finish.
The nature of our logo requires high level digitizing to ensure lines remain sharp and curves remain even while still keeping the spacing between the lettering perfect. These practices allow the raised logo to sit perfectly on the surface giving you a clean, finished product that stands the test of time and life.
SOFT-TOUCH COTTON for buttery softness, breezy breathability, and cloud-like comfort.
Why we love this material:
This cotton is naturally breathable and feels relaxed. It has just the right amount of give to fit perfectly while subtly still holding shape.
